As you walk down the soap aisle of your favorite big box store enjoying the refreshing fragrances and eye-catching packaging - pay attention. Here is a challenge for you: pick up the soap bars and read the label. How many will you actually find are labeled “soap”? I’m sure you’ll find an abundance of beauty bars, moisturizing bars, or body bars but you won’t find soap bars. Why is that? The reason for that is simple -they aren’t soap.